Last tuesday, October 28, 2014, Heineken's Open Your City Party was held at Skye Lounge in Bonifacio Global City.
Heineken knows that every great city offers endless range of possibilities, so they want to keep inspiring everyone to move away from their usual habits and unlock the secrets of their cities.
To further celebrate launch of the “Cities of the World” campaign, Heineken also introduced the specially designed limited-edition City Bottles that feature a print of some of the most popular cities across the globe —New York, Shanghai, Berlin, London, Amsterdam, and Singapore, each launched at different times of the night with accompanying music from Nix Dam P and Mars Miranda.
The “Cities of the World"
campaign aims to inspire and motivate people to step out of their comfort zones
and embark on world adventures. The objective of the campaign is to motivate
Men of the World to get outside of their daily routines by unlocking the
secrets of their cities.
To celebrate the launch of
the campaign, Heineken produced a set of specially designed limited-edition
bottles, each featuring a print of one of six global cities: New York,
Shanghai, Berlin, Amsterdam, London and Singapore.
FOR
MORE INFORMATION
Visit www.heineken.com or facebook.com/Heineken. Follow the
conversation on Twitter and Instagram with #OpenYourCity
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